About Us
Bali is America's #1 national bra brand, and our vision is to elevate the everyday by setting a new bar for comfort, style, and fit.
Bali is for the woman who knows exactly who she is, and wants elevated, elegant bras and underwear that do exactly what they’re supposed to do.
Bali is an iconic intimates brand loved for our deceptively simple yet sophisticated styles, track record of category innovation, and rich legacy.
We’re committed to innovating intimates and providing beautiful solutions that cater to all consumer needs.
With Bali, everything you ever wanted was never too much to ask.

